+78% YoY
Official online store revenue.
KOREA BEAUTY MARKETING CASE STUDY
Connecting brand experience and performance to grow Caudalie Korea’s official online store
For the French skincare brand Caudalie, paid media, official-store promotions, customer messaging, social content and CRM were managed as one connected revenue journey.
2025 RESULTS
+68.5% YoY
Advertising ROAS.
61K
Instagram followers reached.
Figures compare full-year 2025 results with the prior year, based on client campaign and commerce records.
APPROACH
Performance without flattening the brand
Message architecture
Separated brand-building creative roles from conversion-led creative while keeping one coherent brand voice.
Commercial calendar
Connected paid media messages with official-store promotions instead of operating campaigns in isolation.
Customer evidence
Used reviews and customer responses to refine advertising messages, landing experiences and remarketing.