CASE STUDIES

Korean marketing decisions, operating context and measured results

Explore published work across beauty e-commerce, multi-brand event sales, B2B ticket conversion and video-led audience development. Each case states its measurement period and evidence boundary.

Beauty · E-commerce · Performance Marketing

Caudalie Korea

Connecting brand experience and performance to grow Caudalie Korea’s official online store

For the French skincare brand Caudalie, paid media, official-store promotions, customer messaging, social content and CRM were managed as one connected revenue journey.

+78% YoY Official online store revenue. · +68.5% YoY Advertising ROAS. · 61K Instagram followers reached.

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Conference · Ticket Sales · Multi-Brand Campaign

Seoul Meta Week 2026

Managing distinct event brands as one ticket-sales portfolio

METACON, AI Marketing Summit and AI InvestCon required different audiences and messages, while media budgets had to move flexibly with ticket-sales evidence.

+132% YoY Ticket sales volume.

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B2B Conference · Ticket Conversion · Performance Marketing

AI Marketing Summit 2026

Turning professional interest in generative AI into paid attendance

A ticket-conversion campaign segmented marketers by role and interest, then adjusted messages and media weight across the event’s promotion stages.

191.4% Advertising ROAS.

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YouTube Growth · Golf Travel · Conversion Campaign

Let’s Grip

Building a new YouTube audience and a path to travel-product conversion

A new YouTube channel for Japan golf travel used long-form and Shorts viewing to build addressable audiences, then reconnect them with product pages and conversion campaigns.

173 Subscribers acquired. · 4.3K Long-form video views. · ≈29K Combined views across six key Shorts.

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