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YouTube Growth · Golf Travel · Conversion Campaign
Building a new YouTube audience and a path to travel-product conversion
A new YouTube channel for Japan golf travel used long-form and Shorts viewing to build addressable audiences, then reconnect them with product pages and conversion campaigns.
View all case studiesMEASURED RESULTS
4.3K
Long-form video views.
≈29K
Combined views across six key Shorts.
Measurement period: First 10 days after channel launch. Figures are based on campaign, channel and/or commerce records available for the published Korean case.
The commercial problem
Create reach and an addressable audience for a new channel, while connecting video viewing to consideration of a high-involvement golf travel product.
What guided the decisions
Video views were treated as audience-building evidence, not the final objective. Viewer groups could then be re-engaged toward product pages.
APPROACH
How the work was structured
Format roles
Used long-form video and Shorts for distinct discovery and consideration jobs.
Viewer audiences
Separated video viewers, Shorts viewers and golf-travel interest groups.
Conversion path
Connected video reach to audience accumulation, product-page revisits and conversion campaigns.