+132% YoY
Seoul Meta Week 2026 ticket sales
Distinct audiences and purchase reasons were built for METACON, AI Marketing Summit and AI InvestCon, while media budgets shifted with daily portfolio sales evidence.
B2B MARKETING IN KOREA
Turn specialist interest into leads, registrations and paid attendance
Korean B2B campaigns need more than broad professional targeting. Sinsoop separates decision-makers by role, problem and purchase reason, then connects paid media, stage-specific messages, landing experiences and conversion evidence.
PUBLISHED EVIDENCE
Two B2B event cases, with defined measurement periods
191.4%
AI Marketing Summit advertising ROAS
Professional audiences were segmented by role and topic interest, with messages and retargeting adjusted across early-bird and general-sales stages.
OPERATING MODEL
Built around the B2B decision journey
1. Define the buying group
Separate decision-makers, users, influencers and priority professional segments instead of treating B2B as one audience.
2. Match message to stage
Move from problem relevance and authority to agenda, proof, offer and deadline as the decision window progresses.
3. Optimize for action
Review registrations, paid tickets, qualified leads or other agreed business outcomes—not traffic volume alone.
SUITABLE PROJECTS
Where this approach fits
The approach is suited to B2B conferences, technology and AI offers, professional services and other high-consideration propositions with a defined conversion action. Sales enablement, outbound prospecting, event production and CRM implementation are separately scoped.
FAQ
B2B marketing questions
What B2B marketing work does Sinsoop support in Korea?
Sinsoop supports audience and demand diagnosis, paid-media strategy, Korean message development, landing-page recommendations, campaign operation and performance review for measurable lead or paid-attendance goals.
Is this only for conferences and events?
No. Published evidence includes B2B conferences, but the same decision framework can be scoped for technology, professional services and other high-consideration offers after reviewing the buying journey and available proof.
Do you guarantee leads or ticket sales?
No. Outcomes depend on demand, offer strength, sales window, pricing, assets, landing experience and budget. Sinsoop defines measurable hypotheses and operating decisions, not guaranteed results.