+132% YoY
Ticket sales volume.
Conference · Ticket Sales · Multi-Brand Campaign
Managing distinct event brands as one ticket-sales portfolio
METACON, AI Marketing Summit and AI InvestCon required different audiences and messages, while media budgets had to move flexibly with ticket-sales evidence.
View all case studiesMEASURED RESULTS
Measurement period: 2026 event results compared with the prior year. Figures are based on campaign, channel and/or commerce records available for the published Korean case.
The commercial problem
Maximize total paid ticket sales within a limited sales window despite different event audiences, ticket structures and promotion schedules.
What guided the decisions
Each event needed distinct targeting and messaging, but budget allocation needed to follow total portfolio sales rather than isolated campaign efficiency.
APPROACH
How the work was structured
Audience separation
Defined audiences and purchase reasons separately for METACON, AI Marketing Summit and AI InvestCon.
Promotion stages
Changed messages and campaign priorities from super early bird through the final sales period.
Portfolio budgeting
Reallocated media and budget using daily sales evidence across the event portfolio.